CASE STUDY
THE MALIBU BARBIE CAFE
The Malibu Barbie Cafe is the ultimate form of Barbie-inspired dining. A custom, exclusive dining experience that allows fans of the most iconic fashion dolls in history to experience the beloved brand like never before.
the project
Bucket Listers is the go-to platform to find the best things to do in cities around the U.S. Trusted by over 15 million locals, their loyal community follows their 'bucket list' city guides across social media, email and web.
Bucket Listers retains MCPR for ongoing promotion of their top-tier produced experiences under the label Bucket Listers Presents. Which includes the national tour of The Malibu Barbie Cafe (New York, Chicago, Mall of America).
MCPR touted the experience to a wide array of national lifestyle, entertainment, consumer, and business media. Helping to sell out the diner’s reservations, and become a hot trending topic across social media.
Buzz for the Cafes reached a fever pitch as they hit the markets when excitement for the feature film was at an all-time high. After sold-out runs in New York and Chicago, the Cafe recently moved to the Mall of America and is planning to continue touring the country next year.
the Results
Over 500 earned media placements in 2022
Over 2 billion media impressions and climbing
Three minute + earned segments on the Today Show CBS Morning News, GMA, FOX Business, and Oprah
Spreads in Architectural Digest, Bloomberg, New York Times, Fortune, Adweek, New York Magazine, Elle Magazine, Access Hollywood, CNN, and Entertainment Tonight
Featured Publications
